![]() One marketing slogan that was used was "You get a big delight in every bite." Numerous commercials featured the slogan "Hey! Where's the cream filling?" Hostess CupCakes were marketed for a time by the animated character of Captain Cupcake, who was a companion in commercials to Twinkie the Kid and Fruit Pie the Magician. After a special machine lays white icing in the signature squiggle the cakes are cooled then wrapped. After cooling, the cakes are injected through the top with the vanilla creme, then taken by conveyor to be covered on top by chocolate icing. It is baked in trays for 17 minutes in a 70-foot (21 m) conveyor oven that can turn out 11,000 cupcakes an hour. The cakes are produced from a batter which includes flour, sugar, cocoa and water. Manufacture A halved CupCake, showing the cream filling However, the company was eventually bought by Apollo Global Management, which began selling Hostess products in July 2013. These plans were derailed by the company's liquidation and announcement that they were going out of business on November 16, 2012. Although Hostess Brands entered into bankruptcy protection in 2012, the company planned to continue making CupCakes and other snack cakes such as Twinkies and Sno Balls. As of 2011, Hostess sells over 600 million CupCakes each year. In 1988, 400 million Hostess CupCakes were sold. Other flavors of Hostess CupCakes that have been available at times have been golden (vanilla with chocolate icing) and strawberry. ![]() According to Rice, the updated cupcakes were first produced and test marketed in Detroit. Improvements were also made to the cake mix and the chocolate icing in 1950. ![]() Rice got the idea for using a creme filling when a new machine for injecting filling into Hostess Twinkies became available. The vanilla creme filling was also added. A white line consisting of squiggles was added to the top in order to distinguish the Hostess CupCake from other brands. These developments culminated in an updated cupcake in 1950. "Doc" Rice, who started his career at Hostess in 1938 with a job that entailed dumping baked cakes on a table, was given the task of developing the Hostess CupCake further. But until 1950, the Hostess CupCake did not have any filling or the white squiggly line across the top. During the 1940s, an orange flavored cupcake was developed, with orange cake and icing. ![]() Different flavors were offered during the early years, including cupcakes topped with vanilla or malted milk flavored icing. Originally, two cupcakes were sold for five cents. Hostess has also claimed that it was "the first snack cake ever introduced to the market." In 2004, rival Tastykake disputed this claim, claiming that Tastykake introduced the first snack cake. Smith, it was the first commercially produced cupcake, originally produced by the Taggart Bakery as the Chocolate Cup Cake. The Hostess CupCake was first sold on May 10, 1919. It has been claimed to be the first commercially produced cupcake and has become an iconic American brand. However, other flavors have been available at times. Its most common form is a chocolate cupcake with chocolate icing and vanilla creme filling, with seven distinctive white squiggles across the top. Hostess CupCake is an American brand of snack cake produced and distributed by Hostess Brands and currently owned by private equity firms Apollo Global Management and C. American snack cake brand A chocolate Hostess CupCake, showing the chocolate cake and icing, and the signature line of white squiggles
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